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Mar 21, 2021

Today we're talking about the power of incorporating storytelling in both our business and personal life.


When we think of storytelling we might think about a good book or a movie that we’ve enjoyed, but sharing stories isn’t just about entertainment. Think about it, what connects you to other people? When you meet someone new and really hit it off, or when you listen to someone speak on stage and are completely drawn to them, what is it that’s pulling you in and making you want to learn more about them or what they have to say? 


Oftentimes, this connection is built through storytelling. When a person opens up and shares something with you about an experience they’ve had and it touches your heart, this ignites a spark that connects you to them on a level that is beyond intellect.


Today, I’m joined by Dave Franco, who is a master storyteller and writer of more than 25 years, having started out as an advertising copywriter in New York City, and later transitioned to a feature stories writer, ghostwriter, and speaker/consultant on the topic of how to make the power of story impact your business.


He joins me to discuss the power of storytelling, and how we can incorporate storytelling into our branding and business marketing to be more memorable and create deep and impactful connections with others. Dave also shares how we can capture our story and bring it to life in a way that highlights the virtues and moments that we may wish to preserve and pass down through the generations.


My daughter, Erin Shaw, also joins me today for our third week of Rut Busters, a brand new segment on Change It Up Radio. If you missed our first and/or second week of this segment, please be sure to check them out as well for some fun challenges that can help you get your creativity and energy flowing! Today, Erin shares a simple challenge for reconnecting and nurturing a relationship that matters to you in the age of social distancing.


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